SEO Specialist
Job Summary:
We are seeking a skilled and detail-oriented SEO Specialist with a proven track record in implementing effective SEO strategies and managing tools like Moz Pro, Yoast SEO, and Rank Math Pro. The ideal candidate will have at least 2+ years of hands-on experience in technical and content-based SEO, backlink management (including disavow), and analytics tracking through platforms like Google Tag Manager and Facebook Pixel.
Key Responsibilities:
- Plan, develop, and execute comprehensive SEO strategies to increase organic traffic and keyword rankings.
- Perform on-page and off-page SEO audits and optimizations using tools such as Moz Pro, Yoast SEO, and Rank Math Pro.
- Conduct in-depth keyword research, competitor analysis, and content optimization.
- Manage backlink strategies, including acquisition, monitoring, and disavow of toxic links.
- Monitor and analyze site performance with Google Search Console, Bing Webmaster Tools, and Google Analytics.
- Implement and manage Google Tag Manager for event tracking, and ensure proper integration of tracking pixels (e.g., Facebook Pixel, LinkedIn Insights).
- Collaborate with content and development teams to ensure SEO best practices are implemented across all digital assets.
- Generate detailed SEO performance reports and identify areas for improvement.
- Keep up with search engine algorithm updates, trends, and industry best practices.
Requirements:
- Minimum 2+ years of professional experience in SEO.
- Proficient with SEO tools: Moz Pro, Yoast SEO, Rank Math Pro, Google Search Console, Bing Webmaster Tools, Ahrefs, SEMrush.
- Experience with Google Tag Manager, Pixel Integration, and web analytics tools.
- Strong understanding of on-page, off-page, and technical SEO practices.
- Experience with backlink management, including identifying and disavowing harmful links.
- Solid grasp of HTML/CSS and content management systems such as WordPress or Shopify.
- Ability to analyze data and provide actionable insights.
- Excellent communication and collaboration skills.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Must have knowledge of working with Google Workspace tools (Google Docs, Sheet, Keep, Calendar, Drive etc)
Nice to Have:
- Experience with Local SEO and eCommerce SEO.
- Basic knowledge of PPC and its role alongside SEO.
- Familiarity with conversion rate optimization (CRO) techniques.
