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Google Adword Specialist

Job Description:

  • Managing account of our Search Engine Marketing / Pay Per Click / Cost Per Click / (SEM / CPC / PPC) investments.
  • Upkeep and track of keyword bidding, budget plan covers, quality score, impression share, conversion, CPC, CPM, CTR, and other AdWords measurements.
  • Partake in strategy planning, designing, purchasing, and executing computerized media campaigns on Google AdWords.
  • Give ideas to copywriting and graphical promotion layouts for PPC Ads
  • Organization of Display network situation records on AdWords
  • Organization of web examination dashboards alongside observing key announcing apparatuses and their reports
  • Assume command over keywords, day separating, text promotions, deep page linking, financial plan, and gadget allotment, following methods, and computerized reports.
  • Track and report everyday deals measurements and sum them up into weekly dashboards.
  • Make, alter, and review Ad Copies in AdWords
  • Improve Brand Content, Sponsored Ads, and other Digital Marketing
  • Understand marketplace to decide chances to improve deals and productivity
  • Solid capacity to plan, conjecture, and secure business
  • Strong capacity to examine and decipher information and settle on choices in light of the outcomes

Required Knowledge, Skills, and Abilities:

  • Should have a Google AdWords Certification
  • More preference to Google Analytics and Bing Certification holder
  • Must have 2 years of experience
  • Must have Search engine optimization (SEO) and pay-per-click (PPC) knowledge
  • Must have AdWords Editor experience
  • Must have experience with True view Video ad formats and video networks
  • Must have experience with Text Ads, Ad Extensions & Location Extensions
  • Must have experience with Cross channel bidding software
  • Must have experience with Microsoft products including Microsoft Excel and Word
  • Information on digital marketing best practices and techniques including local search, review marketing, social media updates, web content, and paid advertisement
  • Knowledge about Google Analytics and other analytics & reporting tools for site/campaign analysis
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