Content Writer

Job Summary:

We’re looking for a creative, strategic, and research-driven Content Writer to join our growing digital marketing agency. If you have 2+ years of experience in crafting high-quality, SEO-driven content, and are comfortable working across a variety of tools and industries, this role is for you. You’ll play a key part in content strategy, SEO performance, and collaborative digital campaigns.

Key Responsibilities:

• Write original, engaging content for blogs, websites, landing pages, email campaigns, product descriptions, and social media.

• Conduct deep topic research and audience analysis to guide content direction.

• Perform keyword research and analysis using tools like Google Keyword Planner, MOZ Pro, Ahrefs, and SEMrush.

• Use content tools like AnswerThePublic, Google Trends, and BuzzSumo to identify trending topics and questions.

• Optimize content for search engines (on-page SEO, metadata, internal linking, heading structure).

• Collaborate with SEO strategists and designers to create cohesive and effective content.

• Proofread and edit content to maintain quality, clarity, and brand consistency.

• Maintain and update editorial calendars using project management and collaboration tools.

• Track content performance and implement improvements as needed.

Requirements:

• 2+ years of content writing experience in an agency or fast-paced digital environment.

• Excellent writing, editing, and grammar skills with strong attention to detail.

• Solid understanding of SEO best practices and content marketing strategies.

• Hands-on experience with tools like MOZ Pro, Yoast SEO, Surfer SEO, Grammarly, and WordPress.

• Familiarity with Google Keyword Planner, Google Trends, AnswerThePublic, and other keyword/content tools.

• Proficient in Google Workspace (Google Sheets, Docs, Calendar, Forms, etc.) for collaboration and organization.

• Strong research abilities and adaptability across multiple industries and tones.

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field preferred.

Nice to Have:

• Experience with content funnels (TOFU, MOFU, BOFU) and conversion-focused writing.

• Familiarity with Google Analytics, basic CRO, and A/B testing concepts.

• Experience in writing for niches like SaaS, eCommerce, lifestyle, or tech.

• Understanding of task management tools like Asana, ClickUp, or Trello.

What We Offer:

• The chance to work with exciting clients from diverse industries.

• A supportive, collaborative team culture that values creativity and growth.

• [Customize: remote work options, flexible hours, paid time off, professional development budget, etc.]